Nidhi is a Lead Data Scientist, Consumer Behavior. At Pristine, she leads a team of Behavioral & Cognitive Scientists, Economists, AI Scientists and UX Designers. Her team leverages Behavioral Science and AI to recommend a compelling Customer Experience that optimizes customer engagement and retailer’s performance. This Customer Experience comprises Assortment, Product Placement, Pricing & Promotion, Point-of-Purchase Messaging, Payment & Fulfilment. Earlier, Nidhi designed Pristine’s Predictive Personalized Recommendation offering as well as Customer and Product Repositories leveraging Customer Behavior analytics, Shopper Visit/Market Basket Prediction, and extended Product Attributes.

Prior to Pristine, Nidhi was a Researcher at TCS Innovation Labs. She published multiple research papers in international conferences like IJCAI. She had also filed a patent on Text Mining – Goal-Driven Intelligence. Nidhi did her MS in Mathematics from IIT, Roorkee. She was a gold medalist at both Masters and Bachelor’s level.